Like the city -- which is crammed with elegant architecture -- the citizens of Russia's fashion capital know how to look good.
Their reputation for being easygoing and adventurous is often expressed in clothing.
Gaudy colors and bad leisurewear aren't the thing in St. Petersburg -- here fashionistas are more likely to mix designer threads with Grandma's castoffs.
But getting the look can take some effort; it requires legwork.
St. Petersburg isn't about grabbing something boring off the peg, its about experimenting.
(CNN) -- What lies beyond Sochi?
Only the largest country in the world in terms of area.
Post-Olympics, should you find yourself stretching out to explore the rest of Russia -- especially Moscow and St. Petersburg -- a little cultural background can help you make the most of this dazzling land.
You can't miss them: flowers are everywhere in Russia, even in the bitterest cold.
Men give women flowers for almost any occasion -- it needn't signal romantic interest.
Women carrying huge bouquets down the street or in the Metro is a common sight.
Editor's note: This story was originally published in March, 2013 and updated June 19 to coincide with the International Economic Forum.
(CNN) -- Several thousand of the world's most powerful people are in St. Petersburg this month for the city's annual International Economic Forum.
The only problem? While we at CNN Travel would be the last to deny that macroeconomics can be a thrilling subject for discussion, there also happens to be a bulbous onion-shaped dome's worth of once-in-a-lifetime type touristic distractions in Russia's spectacular "Paris of the East."
St. Petersburg showcases a vivid history from czarist Russia, through Communism (it was long called "Leningrad") to the present day.
Established in 1703 by Czar Peter the Great, Russia's second-largest city lives up to its reputation as the country's cultural capital, with astounding palaces, churches and museums.